the bench
Meet our trusted bench of CFOs and specialists, on call to offer outsourced support and solutions to your unique business challenges.
meet Michael Long
Michael is a transformational PE-Backed global C-suite executive with a proven record of stabilizing underperforming consumer brands, restoring profitability, and scaling platforms in advance of liquidity events. He is a trusted partner to equity sponsors and boards in complex environments requiring rapid execution across finance, operations, supply chain, and commercial channels. And known for building institutional-grade infrastructure, improving decision visibility, and converting growth into cash and enterprise value.
A former C-Suite leader at L’Oréal, LVMH, Victoria Beckham Beauty, and multiple PE-backed platforms, Michael has had success with start-ups, early-stage companies, and larger organizations.
He is also an active CPA and fluent in French.
Specialties: Beauty, Consumer Products, Consumables, & Retail Operations
Billing: Open to monthly retainer, weekly fees, or hourly rates depending on client needs.
Typical rates: Hourly rates are $200 to $250 per hour.
Favorite type of client: “I equally enjoy working with start-ups, early-stage growth companies, and larger organizations, all with one common goal to execute on achieving the next level of success.”
Some of Michael’s favorite clients: Scoth Porter – legacy men’s grooming brand - turned around sustained losses to profitability in one year.
Makeup by Mario – start-up - executed NetSuite implementation and prepared the company for a successful $40M equity event.
Estyle – originally family-owned business - led financial due diligence for equity sponsor, and post-transaction, implemented NetSuite in this 100% fully integrated manufacturing environment.
Victoria Beckham Beauty – US start-up – created operational and financial infrastructure to support a global direct-to-consumer launch in 52 countries.
Ricky’s – 35 store NYC chain – generated $20M in future cash flow by improving store operations, reduced inventory by 50% and improved gross profit by $3M.
Something personal about Michael: “Using the other side of my brain, I am a part-time professional musician, which is great therapy. I also enjoy traveling to Europe, which I find time to do each year.”