the bench
Meet our trusted bench of CFOs and specialists, on call to offer outsourced support and solutions to your unique business challenges.
meet Daniel Nelson
Dan is a Fractional CFO who turns financial complexity into clarity. He started in Big Four, auditing VC firms and modeling the economics of large corporate projects, then carried those analytical chops into Big Tech and the startup world. Across companies large and small, he's built the financial picture leaders actually need — to hit growth targets, or to fix what's broken before it gets worse.
Today, Dan focuses on helping companies of every size optimize their finance and operations stack: sharper insights, cleaner numbers, and a business that's easier to steer. Whether you're scaling fast or untangling a mess, he brings the rigor of an auditor and the pragmatism of an operator.
Specialties:
Financial modeling & forecasting · Operational and unit economics · Finance & ops stack optimization · Management reporting and KPIs · Growth planning · Turnaround / problem-solving
Billing: Retainer-based, scoped to an agreed level of work (equivalent to roughly $250–400/hr).
Favorite type of client: Manufacturing and CPG are a sweet spot, but Dan also works regularly with Media and SaaS companies.
Something personal about Daniel: Dad to two little boys — free time means coaching baseball and hockey, chasing the gentlemen around, and sneaking in a round of golf whenever the schedule allows.