the bench

Kristen is a senior finance executive and fractional CFO with more than 20 years of experience leading finance, FP&A, margin management, business transformation, and operational finance across global consumer brands. She has held senior leadership roles at adidas and Nike, including CFO-level and VP Finance roles supporting large-scale commercial, product, sourcing, and operational organizations across North America, Europe, and Asia.

Kristen partners with founders, CEOs, and leadership teams to bring clarity, structure, and financial discipline to growing or transitioning businesses. Her work focuses on helping companies improve profitability, strengthen financial processes, build scalable operating rhythms, and make better business decisions through clear financial insight. She is especially effective in fast-moving environments where companies need both strategic financial leadership and practical, hands-on execution.

Specialties:

• Fractional CFO and interim finance leadership

• FP&A and financial planning

• Margin improvement and profitability analysis

• Business performance management

• Cash flow planning and financial visibility

• Finance process improvement

• Month-end close structure and reporting cadence

• Operational finance

• Sourcing, costing, and product margin support

• Executive reporting and decision support

• Finance transformation and change management

• Building scalable finance routines for growing businesses

Billing: Hourly, project-based, or retainer-based depending on the scope of work.

Typical rates: Typical fractional CFO and finance transformation rates range from $250–$300 per hour, depending on the engagement scope, complexity, and time commitment. Project-based or monthly retainer structures can also be discussed.

Favorite type of client: Kristen enjoys working with founder-led, growth-stage, or transitioning businesses that need senior finance leadership but may not yet need a full-time CFO. She is especially drawn to consumer products, apparel, footwear, lifestyle, and brand-led companies, but her experience is highly transferable to any business looking for stronger financial clarity, margin discipline, and operational structure.

Some of Kristen’s favorite clients: Kristen is proud of her long career with adidas and Nike, where she supported globally recognized brands and led finance teams through periods of growth, transformation, and operational complexity. More recently, she has supported founder-led and privately held businesses through finance transformation, AP transition, reporting cadence improvement, and operational process redesign.

Something personal about Kristen: She has lived and worked internationally in Amsterdam, Hong Kong, and Germany, and now lives in the Portland, Oregon area with her two children. Kristen loves travel, running, exploring new cities, and spending time with her family. Her international career and personal experience living abroad have shaped her practical, flexible, and culturally aware approach to leadership.